Someone, please: what is the point of these "startled dancing woman" advertisements? I've seen three of these ads, and they are the same:
- Young AA woman dancing in front of a computer, her back to the camera.
- The camera moves up rapidly behind her.
- She quickly turns, putting her hands up to her mouth in surprise.
Am I missing something here? Sure, I get the silhouette dancing guy ads that grab your attention in that annoying, teeth-grinding way. But here we have (at least) three takes of the same, exact sequence. It's a
pattern, people, but I don't get the
point. Is there something in our monkey brains that, when watching a woman being startled, makes us want to lower our mortgage? Is she dancing for joy because she lowered
her mortgage?
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